Kathy’s exposure in the media is inspiring. Her products are totally amazing, perfect unique and beautifully made which is a pretty good start, but the way she has been successfully featured in several ‘big name’ publications is a fantastic boost to the handmade network here in Perth. Thankfully Kathy is a generous soul and shares her ‘publicity secrets’ in her words below.
I started Lamonster in February 2012 and since then have been lucky to have been featured in publications such as Frankie Magazine, Peppermint Magazine, Tickle the Imagination, Kid Magazine and Kid Independant.
To be included in both Frankie and Peppermint Magazines has been such a highlight and so exciting mainly because they are my two most favorite magazines. Ever. But also because of the amazing exposure that they have brought me.
In each instance I visited the website for each of the magazines – they have a ‘submissions’ section and give you the email address for the best contact. I try to contact a magazine a month – there is no harm in trying! In the past I have emailed editors directly – sometimes I have gotten responses, but sometimes I just get emailed back a media pack.
When I contact magazines it’s normally very informal, I like to introduce myself and offer a bit of a background of what I do. I explain (very briefly) the processes involved and attach some promotional pictures and links to my website, Facebook and Etsy shop which I believe gives a complete view of what Lamonster is about.
I think the reason I was selected for both Frankie and Peppermint is that my style is absolutely on par with their target audience – mainly because I am their audience! I make clothing for children with an interesting/playful and vintage twist and both magazines love handmade, unique items. In particular Peppermint has a strong leaning towards garments made with an ethical/environmental consideration – so garments made in limited supply using organic or recycled goods would be favoured.
If I had 5 tips to offer they would be:
1. Know your target audience and aim for the magazines you know they would read;
2. Email the submissions contact provided in the magazine or on the magazine’s website;
3. Be informal in your approach;
4. Provide a little background on yourself and your business;
5. Link to all web content (Etsy/Facebook/webpage/blog) to give them a clear idea of your brand.
And remember that you have nothing at all to lose in trying! Who wouldn’t want free exposure to thousands of people who may otherwise not know about the fantastic things you have to offer?